Helen van Pelt

Linkx Better Benefits - President Helen van Pelt

Helen Van Pelt is President and Founder of Linkx BenefitsTM. She has over 30 years of experience in the Health Insurance industry, designing and implementing comprehensive employee benefit programs for businesses and their employees. Helen is very familiar with the challenges small business owners face as they struggle with rising health care costs. When Helen created Linkx BenefitsTM, she used her expertise to extricate small and medium-sized businesses from the headaches associated with Healthcare and Healthcare administration.

Helen’s career has been dedicated to providing health insurance solutions for businesses ranging in size from 10 to 5,000 employees from the Mid-Atlantic region to the Central and Western United States. Currently licensed in Maryland, the District of Columbia, and Virginia, she has worked in sales and management for major insurance companies including Kaiser Foundation Health Plan, UnitedHealthcare, Mutual of Omaha, and Unum Provident Corporation. She also represented Liazon Corporation, an industry-leading online benefits store for businesses and Chambers of Commerce.

She has appointments to represent: CareFirst, Kaiser Permanente, UnitedHealthcare, UnitedHealthOne, Evergreen Health, Assurant Health, and Aetna.

A resident of Mitchellville, Maryland, Helen holds a Bachelor of Arts degree in Political Science from the University of Colorado. Helen serves on the Board of Directors for the Greater Bowie Chamber of Commerce. She is president of Prince George's and Anne Arundel Counties Soroptimist International, a volunteer movement working to improve the lives of women and girls.


Our partners:

Linkx Better Benefits - CareFirst
Linkx Better Benefits - Zane Benefits
Linkx Better Benefits - Assurant
Linkx Better Benefits - Kaiser Permanente
Linkx Better Benefits - UnitedHealthCare
Linkx Better Benefits - Evergreen
Linkx Better Benefits - Aetna
Linkx Better Benefits - CareFirst



In its 76th year of service, CareFirst BlueCross BlueShield is a not-for-profit, non-stock health services company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of products and administrative services to individuals and groups in Maryland, the District of Columbia and portions of Northern Virginia. CareFirst is the parent company of CareFirst of Maryland, Inc., and Group Hospitalization and Medical Services, Inc. CareFirst, Inc., and its affiliates are governed by a Board of Directors and special statutes regulating the company's business in Maryland, the District of Columbia and Northern Virginia.

The CareFirst organization:

  • Is the largest health care insurer in the Mid-Atlantic region, serving 3.4 million members.
  • Employs approximately 5,000 associates and contractors in Maryland, Washington, D.C. and West Virginia.
  • Has the largest provider network in the region, with more than 80 percent of the region's health care providers participating in one or more networks.
  • Has launched the nation‘s largest Patient-Centered Medical Home (PCMH) program of its kind.
  • Serves more than 577,000 members in the Federal Employees Health Program (FEP) – the largest FEP enrollment in the nation.
  • Nationally recognized as a "Best in Blue" insurer for providing stellar customer service for 15 consecutive years for D.C. FEP members and nine consecutive years for Maryland FEP members.
  • Contributed $57 million in 2012 to community programs designed to increase health care access, affordability, safety and quality throughout Maryland and the National Capital Area.
  • Won the 2013 Award for Most Ethical Company.
Linkx Better Benefits - Zane Benefits

Zane Benefits


Zane Benefits was founded in 2006 to revolutionize the way employers provide health benefits in America. Zane is a leading provider of defined contribution employer health benefits programs and tools for U.S. employers and their employees. Their online solutions allow small and medium-sized businesses to reduce costs and free up time for meaningful work. Their products and services are distributed in all 50 states. Economist Paul Zane Pilzer is the founder of Zane Benefits, a former Vice President of Citibank and the founder of five companies. He is a former commentator on CNN and NPR and was an Adjunct Professor at New York University from 1979-2000. He holds a BA from Lehigh University and an MBA from The Wharton School, University of Pennsylvania.

Linkx Better Benefits - Assurant



Assurant Health is part of Assurant, a premier provider of specialized insurance products and related services in North America and select worldwide markets. Its four key businesses - Assurant Solutions, Assurant Specialty Property, Assurant Health, and Assurant Employee Benefits - partner with clients who are leaders in their industries and have built leadership positions in a number of specialty insurance market segments in the U.S. and select worldwide markets.

Assurant, a Fortune 500 company and a member of the S&P 500, is traded on the New York Stock Exchange under the symbol AIZ. Assurant has approximately $29 billion in assets and $8 billion in annual revenue. Assurant has approximately 14,500 employees worldwide and is headquartered in New York‘s financial district.

Linkx Better Benefits - Kaiser Permanente



At Kaiser Permanente, the way they deliver health care is different. They are the caregiver, the hospital, the laboratory, and the pharmacy. In fact, what makes Kaiser unique is that they play every position across the care continuum-providing the health care coverage and delivering the health care itself. Because of this, their organization is driven by professionals whose roles range from health care and business professionals to construction and customer service experts.

What brings them together is their universal commitment to improve the health and wellness of their members, patients, colleagues, and communities.

Kaiser Permanente’s seven regions are composed of separate, but closely cooperating, organizations:

Kaiser Foundation Health Plans

Nonprofit, public benefit corporations that contract with individuals and groups for prepaid, comprehensive health care services. The Health Plans contract exclusively with the Permanente Medical Groups and Kaiser Foundation Hospitals for medical and hospital services for members and patients.

Kaiser Foundation Hospitals

Nonprofit, public benefit corporation that owns and operates community hospitals in California, Oregon, and Hawaii; owns outpatient facilities in several states; provides or arranges hospital services; and sponsors charitable, educational, and research activities.

Permanente Medical Groups

Partnerships or professional corporations of physicians, represented nationally by The Permanente Federation, which contract exclusively with the Kaiser Foundation Health Plans to provide or arrange medical services for members and patients.

In addition, an organization known as National Functions helps coordinate national efforts and provides administrative and corporate services within Kaiser Permanente. National Functions encompasses two subgroups: Kaiser Permanente Information Technology (the IT group) and Corporate.

Corporate includes the Kaiser Permanente national leadership team, as well as staff and program leads who support the regions in a variety of business areas, including quality, finance, brand management, communications, government relations, community benefit, compliance, human resources, health plan operations, hospital operations, legal, and technology.

Below is a list of Kaiser’s regions.


  • Northern California
  • Southern California
  • Colorado
  • Georgia
  • Hawaii
  • Maryland, Virginia, and Washington, DC
  • Oregon and Washington
Linkx Better Benefits - UnitedHealthCare



UnitedHealthcare is an operating division of UnitedHealth Group, the largest single health carrier in the United States.

As a recognized leader in the health and well-being industry, UnitedHealth strives to:

  • Improve the quality and effectiveness of health care for all Americans
  • Enhance access to health benefits
  • Create products and services that make health care more affordable
  • Use technology to make the health care system easier to navigate

Their family of companies delivers innovative products and services to approximately 70 million Americans. UnitedHealthcare‘s nationwide network includes 739,034 physicians and health care professionals, 80,000 dentists and 5,620 hospitals. Their pharmaceutical management programs provide more affordable access to drugs for 13 million people.

UNITEDHEALTHCARE is committed to the delivery of quality care and its continual improvement. In fact, UnitedHealth Group made significant investments in research and development, technology and business process improvements - nearly $3 billion in the past five years. These investments led to changes that are improving the way care is delivered and administered across the entire industry.

Linkx Better Benefits - Evergreen



Evergreen’s Founder, President & CEO, Dr. Peter Beilenson, is a physician and public health visionary who served as Howard County Health Officer from 2007-2012 and as Baltimore City Health Commissioner from 1992-2005. Dr. Beilenson saw the passage of the Patient Protection and Affordable Care Act of 2010 - the national health care reform law known as the "ACA" or "Obamacare" - as an opportunity to bring Marylanders a new model of health care. Dr. Beilenson and a reform-minded group of experts in health and medicine saw a better way to offer high quality health care at a low cost here in Maryland. They created a new, affordable health care option - Evergreen Health Co-op. In September 2012, after two years of planning, the Centers for Medicare and Medicaid Services (CMS), an agency under the U.S. Department of Health and Human Services (HHS), awarded a competitive loan to Evergreen Health Cooperative Inc. to become the 22nd health co-op in the nation. Operations began in October 2012.

The Evergreen Health model is built in part on the Healthy Howard Health Plan, a successful model for delivering health care to uninsured residents of Howard County, Maryland. Healthy Howard is an innovative primary care model with integrated health coaching and care coordination services that was started under Beilenson’s leadership in 2008.

A study by the Johns Hopkins Bloomberg School of Public Health found that the Healthy Howard model is very effective in improving the health of the uninsured. Plan members have very high levels of member satisfaction, positive health outcomes, and higher levels of patient engagement and empowerment compared to non-members. The study also demonstrated that satisfied and engaged patients translate into health care savings. Healthy Howard members used the ER 35% less and were hospitalized 50% less than a similar national sample. In 2011, the Healthy Howard model gained national recognition as a winner of a 2011 Healthy Living Innovation Award from the U.S. Department of Health and Human Services.Evergreen Health Co-op is powered by proven and pioneering approaches to health care. At the heart of Evergreen Health is their commitment to true quality in all they do for members. The organization is built to deliver the best of what works in health care, to give people the care they need and deserve, and to lead the way to real, everyday solutions.

Linkx Better Benefits - Aetna



Founded in 1853 in Hartford, Connecticut, Aetna is committed to providing individuals, employers, health care professionals, producers and others with innovative benefits, products and services.

They are one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them in consultation with their health care professionals make better informed decisions about their health care.

Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, medical management capabilities, Medicaid health care management services, Medicare Advantage and Medicare supplement plans, workers’ compensation administrative services and health information technology products and services, such as Accountable Care Solutions ("ACS"). Their customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. Operations are conducted in three business segments: Health Care, Group Insurance and Large Case Pensions. On May 7, 2013, they acquired Coventry Health Care, Inc. ("Coventry").

Linkx Better Benefits - Zane Benefits Partner Linkx Better Benefits - Aetna Partner Linkx Better Benefits - Carefirst Partner Linkx Better Benefits - Kaiser Permanente Partner Linkx Better Benefits - UnitedHealthCare Partner Linkx Better Benefits - Evergreen Partner Linkx Better Benefits - Assurant Partner